How to Advertise on Facebook: Complete Guide to Getting Started with Facebook Ads

Types of Facebook ads

Image ads

Source: Canadian Internet Registration Authority on Facebook

Video ads

Source: IKEA Canada on Facebook

Poll ads

Carousel ads

Source: Plantsome on Facebook

Collection ads

Source: Lee Valley Tools on Facebook

Stories ads

How to set up a Facebook Ads campaign

Step 1: Set some goals for your Facebook Ads

  • Increase traffic to my website from Facebook
  • Increase attendance at my event
  • Generate new leads
  • Increase the reach of our content on Facebook
  • Boost engagement for our Facebook Page

Step 2. Head over to Facebook Ads Manager

Step 3. Choose your objective

Step 4: Define your audience and budget

  • Age
  • Gender
  • Languages
  • Interests — Facebook looks at a person’s interests, activity, the Pages they like, and closely related topics
  • Behaviors — Things like purchase behavior and intent, as well as device usage
  • Connections — Choose to show the ad to all people, just those connected to Buffer, or those not connected to Buffer
  • Daily: A daily budget is the average that you’ll spend every day.
  • Lifetime: A lifetime budget is the maximum that you’ll spend during the lifetime of your advert set.

Step 5: Create your advert

  • Using an existing post
  • Creating a new advert

Step 6: Choose your ad placements

Step 7: Place your order




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