How to Advertise on Facebook: Complete Guide to Getting Started with Facebook Ads

Types of Facebook ads

Image ads

Source: Canadian Internet Registration Authority on Facebook

Video ads

Source: IKEA Canada on Facebook

Poll ads

Carousel ads

Source: Plantsome on Facebook

Collection ads

Source: Lee Valley Tools on Facebook

Stories ads

How to set up a Facebook Ads campaign

Step 1: Set some goals for your Facebook Ads

  • Increase traffic to my website from Facebook
  • Increase attendance at my event
  • Generate new leads
  • Increase the reach of our content on Facebook
  • Boost engagement for our Facebook Page

Step 2. Head over to Facebook Ads Manager

Step 3. Choose your objective

Step 4: Define your audience and budget

  • Age
  • Gender
  • Languages
  • Interests — Facebook looks at a person’s interests, activity, the Pages they like, and closely related topics
  • Behaviors — Things like purchase behavior and intent, as well as device usage
  • Connections — Choose to show the ad to all people, just those connected to Buffer, or those not connected to Buffer
  • Daily: A daily budget is the average that you’ll spend every day.
  • Lifetime: A lifetime budget is the maximum that you’ll spend during the lifetime of your advert set.

Step 5: Create your advert

  • Using an existing post
  • Creating a new advert

Step 6: Choose your ad placements

Step 7: Place your order

--

--

--

https://wwww.adspower.com/

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

The Analytics YouTube Creators aren’t tracking but should be

How Much Does YouTube Pay Creators Per Month (100K Views)?

Why should sales organisations worry about GDPR?

Holiday Marketing Series Part 2: Build Your Audience

Introducing SonderME: Personal Brand Storytelling for the 21st Century

What’s The Story I am Telling?

How To Easily Identify And Find Your Target Audience On Social Media

Find target audience business

A holistic approach to marketing ensures COMO hotels stands out from the crowd

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
AdsPower Browser

AdsPower Browser

https://wwww.adspower.com/

More from Medium

ERPNext: Making Supply Chain Management efficient for Emerging Startup of Retail and Distribution…

SaaS KPI: Gross MRR Churn Rate

Amazon Web Services: Accelerating Digital Diffusion

Ad Management Systems