To understand what TikTok affiliate marketing is, let’s break down the word into two parts: TikTok, and affiliate marketing.
TikTok’s growing influence for business purposes cannot be overemphasized with almost every popular brand now owning a TikTok page along with their regular Facebook and Instagram pages. It is the fastest growing social media platform in the world, with the network reaching over 1 billion users in less than four years since it was launched. Asides reach, the TikTok app also remains in the top 5 of the Apple App Store’s most popular free apps.
And now to the affiliate marketing part; affiliate marketing is a form of marketing in which a third party, usually referred to as an affiliate earns commissions for marketing a brand or company’s products and services. The affiliate marketing industry is worth over $17 billion with brands strategically collaborating with affiliates and social media influencers for their marketing needs.
Now that we have touched on both TikTok and Affiliate Marketing, What do we get when we combine both booming industries? TikTok Affiliate Marketing!”
What is TikTok Affiliate Marketing?
TikTok affiliate marketing is a branch of affiliate marketing that focuses especially on using affiliates on TikTok to generate sales for a business. It involves partnering with TikTok content creators to create and share content with the ultimate aim of getting viewers to click an affiliate link from a TikTok video to make purchases from a business or brand.
The TikTok affiliate then earns a commission from the affiliate link which is usually placed among the words describing a video or on the bio of the influencer.
So, yes, you can make money on TikTok by becoming a TikTok affiliate marketer.
Why Should You Consider Affiliate Marketing on TikTok?
Just in case you’re wondering how much money you could make from TikTok, this year alone, TikTok sensation, Charli D’Amelio, made over $17.5MIllion! To make it even better, iTikTok is still growing!
It remains one of the fastest growing social media platforms on the planet, and it remains a surefire way to improve your social media connectivity and even drive traffic to your Instagram, YouTube and other social media pages.
TikTok is available in over 40 countries, and the earning potential is massive.
You can become a TikTok affiliate marketer regardless of what you do, or how you create digital content.
How to Start Affiliate Marketing on TikTok
There are 3 main types of affiliate marketing that you could practice on TikTok:
1. TikTok Affiliate Program
The TikTok Affiliate program is one of the types of affiliate marketing on TikTok. But unlike others, it is quite restrictive. The program connects content creators with sellers, thus acting as an intermediary between both parties.
As a content creator, you can promote products and business brands that resonate with your audience and earn commissions based on sales made from your content. You can promote these videos via regular videos or through a livestream.
Products promoted via the TikTok Affiliate Program have to be listed on a TikTok Shop. And worse, the TikTok affiliate program is only available in a few select countries.
2. TikTok For Business Affiliate Program
The TikTok for Business Affiliate program is a special affiliate program where social media influencers with large followers or digital marketers gain commissions when brands use TikTok for Business through their affiliate links. This affiliate program is mostly appropriate for B2B (business-to-business) influencers.
TikTok for Business affiliate links can be shared on any social media platform of your choice be it Instagram, Twitter (X), or even your personal website. It doesn’t matter, as long as you get brands to use TikTok For Business through your affiliate links.
3. Independent Affiliate Marketing
The final and most popular form of TikTok affiliate marketing is independent affiliate marketing. Organic or independent affiliate marketing is quite straightforward and direct with little to no requirement, unlike the two previous methods.
You simply make your own videos, and promote any product or service you want to.
You can sell almost any product to anyone at any time. The possibilities are endless and so is the possible income that you can get. No wonder, it is the most popular form of TikTok affiliate marketing.
If you’re especially looking to make money fast via affiliate marketing on TikTok, you’ll find this affiliate marketing method to be the most effective
How to make Money from Independent Affiliate Marketing on TikTok
Here are the steps that you need to take to become a successful independent affiliate marketer on TikTok.
1. Grow your follower base
The most important thing you need to become a successful independent affiliate marketer is to grow your audience and follower base. It goes without saying that the more the followers you have on TikTok, the more the brands that will work with you. A large follower base also increases the rate at which the products you advertise will be sold.
So how do you grow your follower base?
Well, you want to make sure you post videos regularly with trendy and catchy tunes/songs, and dance moves. The TikTok Promote program is also a great way to pay TikTok to promote your videos and gain followers.
You can also add your TikTok profile page to your bio on X (Twitter), Facebook, Instagram, YouTube and other social media pages. That’s an easy way to funnel your audience from other social media platforms to TikTok.
2. Reach out to companies
The next step will be to simply reach out to companies for product placements in your videos. Let them know your TikTok reach and what they stand to gain when you promote their goods or services.
Helpful tip: You start by doing mini-reviews for brands that you love. These mini-reviews will then stand as samples that can be shown to other organizations and brands that you are interested in working with.
3. Create affiliate videos with trending challenges and songs
What makes TikTok special is that the possibilities of a random video going viral is higher than other social media platforms. And what better way to increase the odds of your affiliate video going viral than participating in trending challenges with the hottest songs of the moment.
So, if it’s trending, do it!
4. Use hashtags and the right captions for your TikTok videos
Hashtags are great for increasing the reach of your TikTok videos. So, use relevant hashtags for your TikTok affiliate marketing videos. Before posting videos, do a quick survey of trending hashtags, filter out the relevant ones and add them to your video as needed.
5. Have killer intros for your videos
TikTok is an infinite scroll platform with users constantly swiping at any point. if your video doesn’t immediately captivate attention, users are likely to scroll away within the first few seconds.
So, make your intros captivating and get to the point as fast as possible.
6. Avoid generic/boring affiliate videos
Some TikTok influencers start out by being interesting with millions of views on their videos. But over time, their videos became boring, repetitive and generic. People enjoy fresh content, so try to stay relevant!
Try to retain your creativity and your native charm even when making TikTok affiliate videos. Your affiliate videos can be so good that they don’t even feel like you are trying hard to sell something. The urge to make a purchase will naturally come to your viewers.
7. Respond promptly and professionally to business inquiries
As your TikTok channel grows, your inbox will begin to get full with requests and promotional enquiries. Respond to these requests as soon as you can, because some brands will turn to other TikTok influencers if they do not get a prompt response from you.
Have a well-written and informative rate card that provides quick answers to most FAQs.
And if you grow enough that you start to feel overwhelmed by business inquiries and emails, it might be time for you to get a personal/virtual assistant to help you grow and manage your TikTok page.
8. Be flexible as necessary without overly compromising your personal brand
Some brand ideas might not exactly suit your style, , but it is good to step out of the box once in a while. Being too rigid might see you miss out on some deals. On the flip side, you shouldn’t take affiliate marketing deals that can affect your brand negatively.
9. Use TikTok analytics to monitor your audience growth
Spend time tracking your growth with TikTok analytics. TikTok analytics provide valuable information like follower growth per period, average watch type, traffic source type, audience territory, active time, and other content metrics. This can help you understand your audience and finetune your content to suit your audience better.
10. Consider using TikTok Promote
If your reach isn’t growing like you’d like, consider using TikTok Promote. TikTok Promote is a TikTok tool that boosts your video and promotes your TikTok page to a wider audience. It is a smart way to get your affiliate videos across to more TikTok users.
It is also a good way to get more TikTok followers. TikTok Promote is quite easy to use and you can turn any of your regular TikTok videos to a TikTok Promote ad.
The ad and audience insights provided at the end of the TikTok Promote campaign can be tweaked to improve your affiliate content and marketing strategy on TikTok. You can also run A/B tests by promoting multiple affiliate videos ideas on TikTok to see which ones perform best
Multi Account TikTok Affiliate Marketing
Now that we have covered everything on TikTok affiliate marketing, let’s talk about a unique hack that could only work if you have the right tool — TikTok multi accounting
In this article, we’ve gone over how to make money with your TikTok account. But what if you had more than one! What if you had six or seven TikTok accounts that you were posting different, or even the same content to in a bid to further increase your income? What we just described is TikTok multi accounting.
Multi Accounting could mean more users, more reach, and consequently more money for you. But you could end up being shadow banned!
What is a shadow ban? Shadow ban on TikTok is when TikTok automatically hides your content from users! Your content doesn’t get recommended and doesn’t show up on the feed. And if you’re trying to make money by getting as many people as possible to view your content, that’s definitely bothersome. But there’s a work around.
You could get an anti detect browser! With a topnotch antidetect browser like AdsPower, you can easily create and manage multiple TikTok accounts without fear of being shadowbanned.
The best in class AdsPower will spoof your device information, Ip, and even your location.
So you could have 5 different accounts that are registered to 5 different locations and IPs, giving you access to a whole different demographic of users! The possibilities are truly endless.
If done correctly, affiliate marketing on TikTok can be one of the fastest ways to earn money in 2024. The right content strategy and brand partnership will see your TikTok page and overall earnings boom exponentially. You must also note that Rome was not built in a day. You won’t get one million TikTok followers in one week. You must deliver good content consistently.
Also note that TikTok’s algorithm is severely impacted by your current location and region. So you might need to conduct a solid neutral audit and review on TikTok to determine the right strategy to use.
That said, if you want to make the most money, get a proper anti detect browser like AdsPower, create about 3 TikTok accounts to start, and get to posting!