Instagram has become one of the most popular social media platforms in the world, with over 1 billion active monthly users. With such a large user base, it’s no surprise that businesses have turned to Instagram as a way to promote their products and services. One of the most effective ways to promote products on Instagram is through affiliate marketing.
Affiliate marketing on Instagram lets you create a niche-specific account and promote relevant products to your audience. For instance, if you’re into fitness, you can create an Instagram account dedicated to fitness-related content and promote workout gear or supplements via affiliate links. This way, you can attract like-minded followers and build a community around your content, making it easier to earn commissions since your followers will trust your recommendations.
Preparing Your Account for Promotion
Before you can start promoting products on Instagram, you need to build a following. You can’t start promoting products with an empty profile. Users should immediately understand who you are, what you offer, and what your advantage is. Here are some tips for preparing your Instagram account for promotion:
● Use a clear logo or photo as your avatar.
● Use a profile name that relates to your business, rather than a simple set of characters.
● Add a brief account description that explains what your business does, and what makes it unique.
● Include a link to your website or other resource that represents your business or project.
● Use highlights to answer possible customer questions, such as prices, how to find you, working and delivery conditions, and more.
Once you have a strong following, you can start promoting products through affiliate marketing. Here are some tips for promoting products on Instagram:
● Find products that are relevant to your niche.
● Use high-quality photos and videos to showcase the products.
● Include a clear call-to-action, such as “Swipe up to shop now”.
● Use hashtags and geotags to increase visibility.
Joining Affiliate Programs
Joining affiliate programs is a crucial step in starting your affiliate marketing journey on Instagram. The right affiliate program can make a huge difference in the success of your account. But how do you find the right one?
The first step is to find affiliate programs related to your niche. This means looking for companies that sell products or services that align with the interests of your followers. For example, if your niche is fitness, you might look for affiliate programs for workout equipment, supplements, or fitness apparel.
Once you have a list of potential affiliate programs, it’s important to evaluate them based on certain criteria. One important factor to consider is commission rate — how much money will you earn for each sale made through your unique link? It’s also important to look at the conversion rate — how likely are people to actually buy the product after clicking on your link?
Another factor to consider is the quality of the product itself. You don’t want to promote something that isn’t high-quality or doesn’t align with your values as an influencer. Take some time to research the company and their products before applying to their program.
When you’ve narrowed down your list of potential affiliate programs, it’s time to apply! Most companies will have an application process that involves filling out a form and providing information about yourself and your Instagram account. Be sure to highlight why you would be a good fit for their program and how you plan on promoting their products.
How to attract followers on Instagram through Reels
In late July 2022, Instagram developers announced that almost all new videos posted by users on Instagram would automatically become Reels videos and could be recommended to users on a special page.
Instagram is no longer just a social network for pictures; it’s also a video platform for short Reels videos. As a result, the question of how to promote Instagram from scratch is now more often answered with regards to the use of this format. The social network is actively promoting Reels, and marketing on Instagram has changed as a result of short videos. Videos are now primarily shown to an external audience in recommendations, rather than just to account subscribers. Previously, it was almost impossible to get additional reach without ads.
How to promote Instagram via Reels:
● Post unique content that hasn’t been used on Instagram before.
● Study the rules and recommendations of the social network: for non-compliance, they can be temporarily or permanently blocked.
● Start promoting Instagram* with an open account. Otherwise, only subscribers will see Reels.
● Use thematic hashtags that work on the same principle under videos as in posts (see more in the following paragraphs).
● Release videos regularly. This is important not for users, but for algorithms that quickly “forget” inactive authors. But do not bother subscribers: publish no more than two videos a day and three or four a week.
Important: Do not delete Reels that have not gained significant traffic. Sometimes, these videos are resurfaced after a while and can bring results.
It’s not uncommon for a new Instagram account to grow slowly, especially in a highly competitive market like social media marketing. Affiliate marketing on Instagram is one effective way to promote products and services. By building a strong following, using high-quality photos and videos, and being authentic in promotions, it is possible to grow your business on Instagram.
Remember to only promote products that you truly believe in and to find the right affiliate program to align with your niche. With the right strategy and approach, success on Instagram is within reach. So what are you waiting for? Start taking action today and see the results for yourself!