Selling on Facebook: 6 Tips to Increase Facebook Sales

1. Optimize your Fan Page to sell successfully on Facebook

  • Fill in all the information you can on your Facebook page (especially the Info section about your brand).
  • Include links to your website.
  • Optimize the design of your Fan Page so it looks professional (You can learn how to do so in this article).
  • Take advantage of Facebook Tabs to include access to your online store.
  • Feature a highlighted video on the Video tab in order to display a presentation of your brand or your most important developments.

2. Answer your audience’s questions

3. Post Custom Ads on Facebook

4. Combine Facebook & Email Marketing

5. Employ Scrolling Images

6. Use Short (15–20 Second) Video Ads

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